The president aces his NAACP speech. By John Dickerson July 21, 2006
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Slate review of Chris Anderson’s book, “The Long Tail” July 21, 2006
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Who blogs? And why? July 20, 2006
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Who blogs? And why? By Jack Shafer. Great question and one that we will continue to ask and research.
(Via Slate.)
People Formerly Known as the Audience July 20, 2006
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The same thing goes for people formerly known as customers. I think that in this digitally interactive world you have to get prospective customers participating and interacting with you to make them customers and evolve them into customer evangelist. There needs to be a method or a process for them to participate and effect the product and service.
Search is Real-Time Customer Intention July 20, 2006
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There is no question that search gives us real-time information into customer intention. However, the question becomes can companies that can satisfy these intentions with products and services respond to the onslaught of efficient captured and forwarded intentions (leads). The answer today is no. Why do I say that? There is little connectivity between search (advertising and marketing) and sales. We are solving that problem with state-of-the-art lead management.
Gitomer on CRM July 19, 2006
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Jeffrey Gitomer talks about what he thinks is important in his CRM solution.
(Via Buy Gitomer.)
James Yancey’s Attention Library July 19, 2006
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Yahoo Research’s Mindset July 19, 2006
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The concept of defining your intentions (Yahoo Research’s Mindset) during your search could go a long way in improving lead quality for lead generation activities.
(Via AttentionTrust.org blogs.)