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Most Mortgage Blogs Miss the Point! February 3, 2006

Posted by Bill Rice in mortgage, new media.
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This has been my industry for the last number of years–innovating technology solutions to simplify the process. So, I must say I am frustrated by my inability to evangelize the right way to enter the conversation. This is an embarassing example of not getting the point. Very surprising from a company that is a marketing machine and prides itself on making things simple and straight-forward.

What is wrong? Where is the “human voice?” What are you talking about? This isn’t GUMP–this is a press release, not a conversation about mortgages or people and their needs.

I guess at least they started blogging. Maybe they will get better.

Here is a pretty decent one I read

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Comments»

1. Rice’s Link Blog » Blog Archive » Presentation Zen: Lessons from the Cluetrain: Imperatives for presenters - February 5, 2006

[…] Presentations meet The Cluetrain Manifesto–when you are talking to humans, talk like a human. Notice I also highlighted this point in my quip on Mortgage Blogs. […]

2. William Andrassy - June 22, 2006

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