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Micro Persuasion: Bye Bye Email Marketing, Hello RSS February 5, 2006

Posted by Bill Rice in mortgage, technology.
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I wonder if this would be a viable idea for financial service account servicing. I suspect we would need to wrap some security around RSS (unless there is something out there I don’t know about) and we would need to set-up custome RSS feeds per customer account, but this is very interesting.

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1. Lead Management Blog » Customers are Looking for Immediate Response - February 6, 2006

[…] Marketers and servicers are going to increasing have to understand the communication methods that consumers are using to even be in their cone of attention. This is where I think emerging concepts in customer communication like RSS are critical for marketers and servicing industries to understand to ensure high-levels of customer experience. […]

2. Rice’s Ruminations » Blog Archive » Secure RSS for Financial Services - February 7, 2006

[…] Ask and you shall receive. […]


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