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Presentation Zen: Lessons from the Cluetrain: Imperatives for presenters February 5, 2006

Posted by Bill Rice in mortgage, new media, presentations.
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Presentations meet The Cluetrain Manifesto–when you are talking to humans, talk like a human. Notice I also highlighted this point in my quip on Mortgage Blogs.


Micro Persuasion: Bye Bye Email Marketing, Hello RSS February 5, 2006

Posted by Bill Rice in mortgage, technology.

I wonder if this would be a viable idea for financial service account servicing. I suspect we would need to wrap some security around RSS (unless there is something out there I don’t know about) and we would need to set-up custome RSS feeds per customer account, but this is very interesting.

Most Mortgage Blogs Miss the Point! February 3, 2006

Posted by Bill Rice in mortgage, new media.
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This has been my industry for the last number of years–innovating technology solutions to simplify the process. So, I must say I am frustrated by my inability to evangelize the right way to enter the conversation. This is an embarassing example of not getting the point. Very surprising from a company that is a marketing machine and prides itself on making things simple and straight-forward.

What is wrong? Where is the “human voice?” What are you talking about? This isn’t GUMP–this is a press release, not a conversation about mortgages or people and their needs.

I guess at least they started blogging. Maybe they will get better.

Here is a pretty decent one I read